The new trend for untreated, unfiltered spring water is becoming more popular
The new “raw water” trend has been gaining traction throughout the West Coast and in other small pockets throughout the country. New businesses are selling untreated, unfiltered spring water at high prices, arguing that the treatment process of tap water removes beneficial probiotics and bacteria.
According to the New York Times, the company Live Water sells 2.5 gal of untreated spring water for $36.99 each and $14.99 per refill. Live Water, which operates out of Oregon, is not alone; there’s also Tourmaline Spring in Maine and Zero Mass Water in Arizona which installs systems to collect water directly from the atmosphere.
The untreated water movement is gaining popularity with people who distrust the water treatment process, fluoride’s health benefits and the pipe system their water flows through. The founder of Live Water, Mukhande Singh, argues that water filtration results in dead water.
Regarding tap water Singh said, “Tap water? You’re drinking toilet water with birth control drugs in them. Chloramine, and on top of that they’re putting in fluoride. Call me a conspiracy theorist, but it’s a mind-control drug that has no benefit to our dental health.”