May 23, 2012

U.S. Consumption of Bottled Water Grows 4.1% in 2011

Per-capita consumption also increased to 29.2 gal per person last year

The International Bottled Water Assn. (IBWA), in conjunction with Beverage Marketing Corp. (BMC), released 2011 bottled water statistics compiled by BMC. The new data shows the overall consumption of bottled water has increased by 4.1%.

In 2011, total U.S. bottled water consumption increased to 9.1 billion gal, up from 8.75 billion gal in 2010. Per-capita consumption is up 3.2% in 2011, with every person in America drinking an average of 29.2 gal of bottled water last year.

“All signs point to U.S. consumers’ already displayed thirst for bottled water continuing in the years ahead,” said Gary Hemphill, managing director, information services at BMC. “Changes in per-capita consumption indicate persistent interest in a product that consumers embrace as a healthful alternative to other beverages.”

“People choose bottled water for a variety reasons,” said Chris Hogan, IBWA’s vice president of communications. “Many consumers are focusing on healthful choices for themselves and their families, and they know that crisp, refreshing bottled water has zero calories and is the healthiest option on the shelf. They also appreciate the reliable, consistent quality of bottled water.”