Jul 25, 2011

Video Game Well Purchases Fund Real Life Water Well Project

Funds from in-game purchases benefit charity: water

The Play2Change campaign is a movement in which gamers and their game play can be harnessed to make significant and positive changes in the world.

Z2Live announced that it is harnessing game play to affect social change with the introduction of in-game wishing wells that can be purchased in its mobile game Trade Nations. All of the proceeds raised from Trade Nations’ wells go towards charity: water, an organization that brings clean water to communities in need around the world.

Since quietly launching the wishing wells into the game a few weeks ago, gamers have already purchased more than 2000 wells in the game with its virtual currency of Magic Beans. The funds will help build two real wells to provide fresh water to approximately 800 people.

Trade Nations has built one of the largest game communities on mobile, having logged more than 500 million game sessions since its launch.

“The staff at Z2Live feels very passionately about the mission of bringing clean, safe drinking water to communities around the world, and as a result has pledged to use our games to benefit charity: water, an outstanding organization that accomplishes this goal,” said David Bluhm, CEO of Z2Live. “We will use our games to work with our community to benefit this charity though donations, in-game purchases and other promotions in the future. We are hoping that other game and entertainment companies will join the Play2Change movement and help us all make a positive impact on the world through gaming.”