Aug 01, 2014

Video Showcases Bottled Water's Role in Emergencies

IBWA launches a new video on its BottledWaterMatters YouTube channel

IBWA Video BottledWaterMatters YouTube channel Emergency Bottled Water

The International Bottled Water Assn. (IBWA) launched a new video on its BottledWaterMatters YouTube channel called “Bottled Water — Always there when you need it,” which tells the story of the vital role bottled water plays in times of natural disasters and other emergencies.

Late summer and early fall are typically a busy period for hurricanes and other forms of severe weather, and this new video serves as a reminder for people to take a moment to reassess their risks and update hurricane kits and emergency plans.

Being prepared in advance of severe weather means stocking up on emergency supplies, including non-perishable food, drinking water, batteries, etc., in sufficient quantities to last at least 72 hours. FEMA advises that the safest, most reliable emergency drinking water is commercially purchased bottled water. The agency recommends at least 1 gal of water per person per day, for at least three days.

“The bottled water industry has always been at the forefront of relief efforts before and during natural disasters. In fact, in advance of expected events, such as hurricanes, IBWA member companies have often run their filling lines overtime to make sure that safe, convenient and reliable bottled water is at a hurricane landfall site when people need it the most,” said Chris Hogan, vice president of communications for IBWA. “It’s important for people to understand that bottled water is available in times of emergency because the industry is strong and viable throughout the year.”

The continued volatility of weather across the nation only reinforces the importance of always being prepared for unexpected and dangerous conditions.

“History teaches that awareness and preparation can reduce the impact of a disaster or other emergency, such as a hurricane, floods, wildfires, earthquakes and boil alerts. Families, individuals and businesses who know their vulnerability and what actions to take in advance can lessen the effects of these events,” Hogan said. “IBWA understands that consumers must have access to safe, clean drinking water during emergency situations. Smart planning and preparations for one’s water needs can make a big difference in the ability to get through and recover from a natural disaster or emergency.”

When tap water is disrupted by anything from a power outage to a pipe breach during a storm, flood or hurricane, bottled water provides a reliable source of safe drinking water. Storing bottled water is a safe, convenient, way to ensure that you have an adequate supply of water on hand.