Aug 14, 2020

Checking In #15: Amanda Crangle on the Power of Split Testing

Checking In #15: Amanda Crangle on the Power of Split Testing

In this episode of Checking In: A Video Series With WQP, WQP Managing Editor Lauren Del Ciello checks in with Amanda Crangle, founder and team leader for Lamplight Digital Media. The conversation digs into the power of split testing to increase customer connection and improve lead generation. Crangle emphasizes how curating a culture of testing can impact an entire organization, and walks businesses through how to begin exploring this concept.

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