Oct 01, 2020

Checking In #20: Nathan Lowrie on Crisis Communication & Cyanotoxin Contamination

In this episode of Checking In, a Series With WQP, WQP Managing Editor Lauren Del Ciello checks in with Nathan Lowrie, director of sales & marketing for Shiloh Water Systems Inc. The conversation delves deeper into a recent article Lowrie authored for WQP on combating cyanotoxin contamination and his experience managing crisis communication surrounding it in Salem, Oregon, in 2018. Lowrie also covers how lessons learned from that previous experience have continued to inform the business, particularly as Oregon—where the dealership is based—has faced wildfires this past year.