Oct 04, 2013

Water Businesses, Nonprofits Launch National Campaign

Value of Water Coalition drives public awareness of water as an invaluable resource

Value of Water Coalition National Campaign U.S. Water Infrastructure

The Value of Water Coalition, a group comprising leading organizations responsible for ensuring the safety, reliability and sustainability of the nation's water, announced the launch of a new campaign to inform Americans about the value of water and the challenges facing the U.S. water infrastructure. The campaign is anchored by the website www.thevalueofwater.org.

Communities across the U.S. are relying on an aging water infrastructure in need of repair or replacement. It is estimated that there is one water main break every two minutes in the U.S., and that the nation must invest $1.3 trillion in repairs and upgrades over the next 25 years. Yet the majority of adults incorrectly believe the U.S. water infrastructure is in good condition.

To bridge this gap, the Value of Water Campaign will leverage content-generation and social sharing. The website serves as the campaign's hub, aggregating the latest news and information on water-related issues. This information is then distributed through the Coalition's Value of Water social channels. Also, new content and information about water and water infrastructure will be regularly distributed online through videos, infographics and Slideshare decks.

This effort marks the first time such a broad coalition of water businesses and nonprofit associations has come together as a single voice. The organization unites public and private interests to address the current state of water infrastructure and the need for significant investment to keep system performance at the levels of quality and safety Americans have come to expect.

The new and evolving coalition represents city water utilities, non-profit water associations and water services and technology companies. They each work daily to ensure homes and workplaces are supplied with clean and safe water for drinking and other uses, and that after its use, this same water is cleaned and made safe again before being discharged into the environment.

Current members of the Value of Water Coalition include: American Water, American Water Works Assn., Assn. of Metropolitan Water Agencies, CH2M HILL, MWH Global, National Assn. of Clean Water Agencies, National Assn. of Water Companies, United Water, U.S. Water Alliance, Veolia Water, Water Environment Federation (WEF) and Xylem Inc.