Jan 31, 2013

Water Campaign to Raise Funds for Safe Drinking Water in Kenyan Schools

CELF and Vestergaard Frandsen partner in sustainability education program

CELF Vestergaard Frandsen LifeStraw 100 Schools Water Campaign Kenya

The Children’s Environmental Literacy Foundation (CELF) has partnered with Vestergaard Frandsen (VF) to launch the LifeStraw 100 Schools Water Campaign. CELF is a 501(c)(3) charitable organization dedicated to making sustainability education an integral part of every school’s curriculum and culture. Vestergaard Frandsen manufactures LifeStraw water filters, which turn dirty water into safe, clean drinking water.

CELF and VF are encouraging U.S.-based schools and communities to raise money for LifeStraw water filters which will be donated to provide safe drinking water for students at a minimum of 100 schools in the Western Province of Kenya. Most schools in the province do not have ready access to safe drinking water.

Lack of safe drinking water is a global health crisis. Each year, 443 million school days are lost due to water-related illness. Every 20 seconds, a child dies from a water-related illness, and more than 783 million people do not have access to an improved water source. Hundreds of millions more use municipal water systems that are poorly maintained and deliver contaminated water.

Students in the U.S. can raise money by initiating a fundraising activity of their choice. CELF will track school donations throughout the two-and-a-half-month campaign. Prizes will be awarded to schools that raise more than $500 through April 15, while supplies last. Awards will be announced online and at CELF-run events around Earth Day.

Community members can donate money as well. Tax-deductible contributions may be made through the campaign's Facebook page or through the CELF website. Organizations and individuals also can support the campaign with matching funds or program prizes.

All donations will go toward the purchase and distribution of LifeStraw filters in Kenya. Each tax deductible donation of $350, plus matching funds from VF’s North American retail partner EarthEasy (dollar-to-dollar for the first $10,000 raised), provides school-based LifeStraw filtration that will enable 50 students to have clean water for four years. VF also will donate funds to CELF’s education mission.

Since 2006, CELF and VF have worked together to create and deliver education for sustainability programs for students and teachers in the U.S. Their most recent project together is “Teaching the LifeStraw: An Educator’s Guide,” which explores the complexities of water issues and humanitarian design.