Entering the Commercial Market: C&I Critical Assessment

March 5, 2015

Wednesday, March 25, 2015 

2 p.m. to 3 p.m. EDT

Click here to register.

Over the years, many companies have entered the commercial and industrial (C&I) water treatment market more by happenstance than by planning—opening them up to great risks.

This webinar will demonstrate how performing a C&I Critical Assessment on your business will give you a better understanding of your company’s strengths and weaknesses and where to enter the commercial market. Understanding which vertical opportunities to market to as you build your C&I business also will minimize your exposure to mistakes that could cost you thousands of dollars.

Optional Handout Available: If you would like to follow along with the C&I Critical Assessment, use the article “Sharpen Your Axe: The Value of Preparation” on page 46 of the March issue of WQP, or visit www.wqpmag.com/sharpen-your-axe-value-preparation for a copy. You also may request a copy of the C&I assessment form at [email protected].


Michael Thompson, president – Applied Management Group Inc.

Michael Thompson is a veteran within the water treatment industry with 26 years of experience. Within those years, he has held many pivotal roles, from dealership management to regional sales management. During his 14-year tenure with the industry leader Culligan Intl., he led numerous franchisees in developing their sales and marketing strategies, as well as developed and facilitated “best-in-class” sales and technical training. He has presented to hundreds of owners, managers, salespeople, service techs and support personnel throughout North America, helping to achieve revenue plans in excess of $29 million per year. He is a Certified Water Specialist VI and a Culligan Master Service Technician. He has received the Emmet J. Culligan Waterfall Award, Culligan Top Manager Circle Award (2000, 2006 and 2007) and Culligan 10-Year Service Award.