Feb 17, 2014

Father-Son Team Focuses on 'Disruptive Innovation'

Bluedrop Water aims to disrupt status quo in water, ice and healthy snacking industry

Bluedrop Water Mark Dickinson Brendan Dickinson Ice Water Vending

“Our goal is to seriously disrupt the status quo in several ice/water/vending business categories,” said Brendan Dickinson, president of Bluedrop Water, based in Randolph, Mass., a relatively new entry in the purified water and ice vending space. “Wherever we install our vending units, they’re better for the environment and for consumers than most current offerings by our competitors. We’re building a niche that has gotten the attention of our competition."

On Jan. 1, Dickinson was named president of the company. His father, Mark Dickinson, a commercial real estate developer, was an original investor in Bluedrop and has assumed the title of chairman. The duo has been working hard to bring Bluedrop’s solutions to locations throughout the U.S.

Bluedrop equipment, which is provided to participating retailers free of charge, manufacturers and bags purified ice that can be purchased and dispensed to customers 24 hours a day. Retailers benefit by protecting their margins on bagged ice, receiving one less delivery and eliminating theft and shrinkage of bagged ice — which is known to be a difficult product to transport due to melt. The kiosk also sells purified water that can be dispensed in 1- and 5-gal volumes.

“Our team has adopted a game changing, ‘disruptive innovation’ mentality aiming to improve the product and offerings in new ways. We are environmentally focused, looking to eliminate waste and inefficiencies in the water/ice/vending business," Brendan said. "We see Bluedrop as ‘the good guys,’ helping to save retailers and end users money while providing healthy alternatives, especially when people are away from home. We’re also helping the environment, removing health concerns related to plastics, and saving fuel by eliminating water and ice deliveries.” 

Bluedrop’s product offerings include:

  • Ice/water vending machine: The system cuts the need for bagged ice delivery, providing more value to the consumer. It also protects retailers' margins and reduces headaches caused by theft, melt, deliveries, etc. It is ideal for placement in front of convenience stores, grocery stores, etc.
  • Office purified water cooler: Bluedrop’s coolers eliminate the need to replace jugs and frequent deliveries. They are ideal for offices, homes, warehouses, healthcare, etc.
  • Flavor kiosk: Designed to replace older vending machine models, the kiosk dispenses premium health-focused products for health-conscience consumers. It is ideal for any location that has a snack food vending machine.