Rayborn will lead the sales team as the company expands into new markets around the country
WaterSignal, a provider of real-time water usage data transmitted wirelessly, announced the appointment of Sean Rayborn as sales and marketing manager. An award-winning professional, Rayborn will report directly to WaterSignal President John Lie-Nielsen.
"Through his experience in sales, marketing and business development, Sean has cultivated a unique perspective on what motivates people to buy and how his company’s product solves their unique need," Lie-Nielsen said. "This expertise makes him the ideal leader of WaterSignal’s sales and marketing management team."
With more than 12 years of sales and management experience, Rayborn joins WaterSignal after serving as a senior account executive for Propel Marketing in Atlanta. He also served as an award-winning sales manager for ReachLocal in Los Angeles, where he won the 2013 President’s Cub Award, and with Yellow Book USA, where he was a corporate sales trainer and district sales manager.
A graduate of the University of Phoenix, Rayborn attributes his success as a collaborative sales leader to utilizing true sales and marketing fundamentals, data, and understanding the human element of sales to inspire businesses to perform to potential.