WQA Marketing Website Launch Provides Perks to Members

Facts and figures, marketing materials available to organization members

Water Quality Assn. (WQA) members have a new tool at their disposal to spread the word about industry information.

The organization’s recently launched marketing website features members-only, printable materials like postcards and flyers that enable companies to customize sales pitches, according to a WQA press release.

The website also provides information to members about the industry, notably, the Water Quality Research Foundation’s Battelle study, which revealed the energy-saving benefits of water softeners.

The U.S. Department of Energy said water heating can account for 14 to 25% of a home’s energy use, and according to the results of the study, untreated hard water can cause up to 24% in added water heating costs. According to the WQA, testing also found that softened water performed better in appliances and fixtures.

The independent study, which tested and evaluated heated hard water versus the savings of softened water, looked at products ranging from clothes washers, faucet fixtures, showerheads and dishwashers.

Members can access the new website and resources at http://www.wqa.org/loginform_newsite.cfm.


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