The expedition will take place mid-May 2016
Representatives of Wishing Well International Foundation (WWIF) gathered in Johannesburg and Cape Town, South Africa, last week to further strategize and develop plans for the 10-1-10 Africa Expedition. The journey across South Africa and Swaziland was formally announced in April as the signature event of 2016 for WWIF, a nonprofit organization that provides clean, safe drinking water to developing areas.
The meeting resulted in a clearer itinerary and scope for the expedition, which is now officially scheduled for mid-May 2016. The 10-1-10 message is at the heart of WWIF’s marketing, emphasizing that for every donation of $10, one person is provided with clean, safe drinking water for 10 years. The plan is to travel in a convoy of 4x4 vehicles with WWIF representatives, sponsors, medics and media personnel to deploy 150 Biosand filters in needy communities. Although there are natural water sources in many of these towns and villages, they are often plagued by bacteria and viruses that cause illnesses for those who drink it. The installation of low-technology Biosand filters has proven to be an effective, low-cost solution to this problem.
The launching point for the team will be in Johannesburg, from which the convoy will head east to make stops in Usuthu Gorge, Ndumo Game Reserve and Pongola Game Reserve before entering Swaziland. Passengers will take part in deploying the filters and will see first-hand the impact of their donations and the people they affect. “It’s going to be a life-changing experience for the people on this trip who haven’t done this before,” said Guillermo Guzman, WWIF CEO and founder. “It was on a smaller-scale expedition several years ago that my eyes were opened to the desperate need for clean water. There are many needs across the world, but this is a problem with a simple solution that we can do something about.”
￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼Monies that are expected to be raised for the expedition will fund a variety of deployment operations throughout the rest of 2015 and 2016. Sponsorship opportunities for the expedition have expanded beyond what was offered in the original announcement. Sponsors will not only impact many families with their financial contributions, but their sponsorship of the expedition will be publicized across a variety of platforms.
“If $10 can make such a difference for one person for so many years, just imagine the impact these sponsorships are going to make for entire communities and towns,” Guzman said. “There’s going to be a ripple effect from this event that will go on for many years. We’re glad there’s a solution for this water crisis and we’re glad to be a part of it.”