Oct 17, 2014

Zurn Wilkins Participates in ALS Ice Bucket Challenge

Seventy-five Zurn Wilkins associates participated in the fundraising efforts

Zurn Wilkins ALS Ice Bucket Challenge

The Zurn Wilkins unit of Zurn Industries LLC recently took up this summer’s national craze, the ALS Ice Bucket Challenge, raising more than $1,400 to be used for medical research.

About 75 Zurn Wilkins associates participated in the fundraising efforts, culminating in a group ice bucket dump on company property. A video of the event, involving more than 200 lb of ice, is posted on YouTube

Miranda Schmidt, senior marketing content specialist for Zurn, oversees the monthly Zurn Wilkins community involvement events that raise money for or otherwise assist a variety of charitable causes. She said the idea for the ALS Ice Bucket Challenge came from Luis Garibay, who works in the Zurn Wilkins shipping department.

“We always like to listen to our associates for a wide range of suggestions,” Schmidt said. “When Luis gave us the idea for this event, we knew instantly it would be a hit with everyone.”