Dale “DataDale” Filhaber is president of Dataman Group Direct, a Florida-based direct marketing company founded in 1981. Filhaber is an author, lecturer and Listologist. In the past 30-plus years, she has trained many water quality dealers in direct marketing and lead generation techniques, including direct mail, digital marketing and social media.
Filhaber can be reached at [email protected] or 800.771.3282.