The Water Quality Association (WQA) announced that author, speaker and artist Kyle Scheele is the keynote speaker for the 2024 WQA Convention & Exposition.
Scheele’s presentation, “Becoming an Idea Factory: How to Turn Yourself (and Your Organization) into an Innovation Machine,” headlines the Keynote Session, set for 3 p.m. Eastern Time on March 5, 2024.
“With a Convention theme of ‘Catalyst,’ we were inspired to find someone who could show us how to spark creativity and engagement in new ways, and Kyle certainly fits the bill,” said WQA Chief Executive Officer Pauli Undesser. “We can’t wait to see what kind of growth catalyst he’ll be for our convention attendees and their companies.”
Scheele’s videos have been viewed more than 250 million times, and he’s a popular speaker, known as someone who can make audiences laugh while pushing them to understand that creativity, just like any other business skill, can be learned.
WQA says that Scheele’s keynote address is designed to:
- Inspire audience members to harness their own capacity for creativity and innovation.
- Give practical tips for how to get more ideas out of teammates
- Help members avoid common idea-killers in their organizations
In addition to Sheele’s talk, the Keynote Session features industry updates and outlooks and the WQA Leadership Awards. It is one of the highlights of the WQA Convention & Exposition, set for March 5-7 in Orlando, Florida.
Education sessions are offered on all three days, and the trade show floor is open March 6-7. Full details and registration information can be found at wqa.org/convention.
WQA is a not-for-profit trade association representing the residential, commercial, and industrial water treatment industry.
